Ballroom Break has been teaching Central Pennsylvania to dance since 1988...
The Challenge: Great Studio, Invisible Online
Ballroom Break had an aging website working against them where it mattered most...
The Fix: A Digital Makeover with Real-World Impact
We rebuilt Ballroom Break's website from the ground up...
- Fully optimized Google Business Profile
- Local keywords matching real searches
- Blog content answering actual student questions
The Next Step: Optimizing for the AI Era
We added structured data so AI models recognize them as a reliable, local authority.
The Results: A Major Comeback
- Organic traffic increased by 165%
- 23 new first-page keyword rankings
- Over half of new students found them through online search or AI recommendation