We partnered with Medilance Healthcare to build an AI-powered distributor management layer...
Medilance's distribution challenge
Medilance runs a PCD pharma and franchise-led model...
What we built with Medilance
We designed a unified distributor intelligence tool...
A live catalogue brain for ~1,000 SKUs
The system models every product with relationships to molecule, specialization, pack size, and geography...
Territory-aware, census-resilient mapping
Instead of assuming the latest, clean census, the platform learns from whatever is available...
A single pane for every distributor
Each distributor gets a 360-degree profile combining orders, returns, receivables, stock movement...
Deep integration with CRM and ERP
To make this intelligence usable every day, the platform connects directly into Medilance's existing CRM and ERP stack...
Impact for Medilance
Within weeks of rollout, Medilance shifted from reactive fire-fighting to proactive network design.
- Field and head-office teams now work off a single, reconciled view.
- Network expansion decisions are grounded in territory-aware data.
- Leadership can ask nuanced questions and get answers in minutes, not weeks.
Time saved and revenue unlocked
Territory clean-ups that previously required a week now take hours, cutting coordination time by 30-50%. Early deployments translated into mid-single-digit percentage lifts in addressable revenue.